Price : #!Cheap Sony Bravia XBR-Series KDL-40XBR2 40-Inch 1080p LCD HDTV Rating :
Product Details
Product Dimensions:
43.7 x 28.2 x 12.7 inches
- Shipping Weight: 90 pounds
- Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
- Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
- Product Code: B000H6GFKG
- Item model number: KDL-40XBR2
- Average Customer Review:4.4 out of 5 stars style="margin-left:-3px">See all reviews (92 customer reviews)
- 16:9 1080p HD Resolution Panel (1920 x 1080)
- BRAVIA Engine PRO Video Processor
- Live Color Creation System featuring WCG-CCFL backlight
- ATSC Digital Tuner with QAM capability
- Three HDMI (1080p) inputs
- 1080p capability. These connections are compatible with some of the most advanced and soon to be released home video sources on the planet: Blu-ray Disc™ players and the PLAYSTATION®3 game console. These sources can exceed the performance of over-the-air HDTV broadcasts. In this way, you'll enjoy the latest and best that HD sources have to offer.
- Digital video. To preserve every nuance of your HD signal, the HDMI connection carries uncompressed digital video of the highest quality.
- Digital audio. Unlike the Digital Visual Interface (DVI) system, the HDMI connection also carries digital audio, including uncompressed digital audio.
- Three HDMI™ inputs. BRAVIA XBR models include three HDMI inputs to accommodate a set-top box, Blu-ray Disc player and PLAYSTATION®3 game console simultaneously.
- Composite-to-Component Processor XA (CCP-XA). Even the latest HDTV must still accommodate old-style analog composite video input signals. Sony's CCP-XA circuit converts incoming composite video into component signals with wide bandwidth and rock-solid stability. Three dimensional video signal analysis yields excellent Y/C comb filtering and reduces the flecks and specks of pixel-level noise, as well as block noise and "mosquito" noise. The CCP-XA also yields extremely smooth color gradation, giving richer, more realistic skin tones.
- Digital Reality Creation™ Multifunction version 2.5 circuit (DRC™ MF v2.5). As broadcast and packaged media shifts from SDTV to HDTV, televisions must accommodate a wide range of signal formats. These include 480i, 480p, 720p, 1080i and 1080p. Sony's native 1920 x 1080 resolution means that these televisions never need to downconvert and throw away pixel data. It also means that any signal that does not originate as 1080p must first be upconverted. Sony's proprietary Digital Reality Creation circuit performs this crucial function.
- Image Format Processor 2 (IFP2). Sony's IFP2 circuitry establishes superb picture uniformity. A Digital Texture Enhancer optimizes the entire range of BRAVIA Final Page 8 contrast from dark to bright while improving picture clarity. Motion Vector Noise Reduction minimizes unwanted artifacts in moving subjects.
- Panel Driver. The final stage of the BRAVIA Engine™ Pro circuit, the Panel Driver optimizes the output signal for the specific requirements of Sony's LCD panel. Highly precise nonlinear video processing and color compensation enable reproduction of video images with vibrant blues, greens and whites, as well as superb dark-area detail.
- Panel Driver. The last stage of the BRAVIA Engine Pro system, this circuit performs color space conversion tailored to the specific characteristics of Sony's Wide Color Gamut CCFL backlight.
Wide Color Gamut CCFL backlight. While others considered the cold cathode fluorescent light (CCFL) a "generic" part with no potential for improved performance, Sony saw an opportunity. Sony's Wide Color Gamut CCFL incorporates exclusive phosphor chemistry. The result: an improved phosphor spectrum for an expanded "gamut" or range of colors the television can express. The industry's first of its kind, the Wide Color Gamut CCFL is one big reason why Sony's BRAVIA XBR television can reproduce such gorgeous greens and deep, saturated blues.Compared to a conventional backlight (blue triangle), Sony's Wide Color Gamut CCFL (red triangle) produces far deeper, more saturated yellows and greens. - RGB Color filters. In the Full HD 1080 picture, the over 2 million pixels are all comprised of three sub-pixels, each filtered for Red, Green or Blue. An LCD television's gamut or range of reproduced colors is ultimately determined by the colorimetry of these filters. That's why Sony carefully matched the color filters in front of the LCD to the potential of the Wide Color Gamut CCFL behind the LCD. The result is the intense, vivid, true-to-life color that sets BRAVIA television apart.
178 degree viewing angle. Plasma flat panels and conventional LCDs typically fall well short of the ideal viewing angle approaching 180 degrees. In contrast, Sony's 7th Generation panel has an internal Liquid Crystal structure that increases viewing angle to a phenomenal 178 degrees, so the picture remains vibrant when view ed from almost anywhere in the room.The picture from many previous LCD televisions deteriorates at extreme viewing angles (left). Sony BRAVIA XBR television delivers a vibrant picture over a 178 degree viewing angle (right). (Simulated Picture for Illustration.) Slow response (left) can add unwanted blur to moving objects. Sony's 8-millisecond response (right) renders crisp, clear picture in many fact action scenes. (Simulated Picture for Illustration.) - Ultra-fast 8-millisecond response. The internal structure of Sony's LCD panel also promotes fast switching speed, important for picture clarity. Slow speed can add unwanted blur to fast-moving objects on the screen. This can be particularly noticeable when a bright object is moving against a dark background, or vice versa. Sony's fast, 8-millisecond switching speed keeps up with the world's most demanding video content. BRAVIA XBR televisions renders sports, action movies and video games with sharper, crisper and more lifelike motion.
- Integrated HDTV tuner. BRAVIA™ XBR® televisions can receive free, overthe-air HD broadcasts, as well as unscrambled digital cable (QAM) tuning.
- PC input1. The D-sub 15-pin PC input on BRAVIA™ XBR® televisions enables you to surf the Internet, watch downloaded movies, share photo slide shows or watch web videos right in your living room. No more huddling around that tiny computer monitor.
- Light sensor. Intelligently adjusts the screen brightness to match the ambient light in a room, for much more comfortable viewing. For example, in a dim room the screen automatically reduces brightness.
- Freeze Function. Enables you to temporarily freeze the picture in a separate window while the programming continues. This comes in handy when you want to copy a recipe, URL or phone number. Simply touch the Freeze button on the remote and copy the details down at your leisure.
- Dolby® Digital decoding. Modern digital program material, including HDTV broadcasts and DVDs, offer Dolby® Digital sound tracks with rich dynamic range, low distortion and extended frequency response. These televisions include a built-in Dolby Digital decoder to reproduce these sound tracks through the built-in stereo speakers.
- SRS® TruSurround® XT audio. DVD and HDTV broadcasts include rich surround sound information, the effect of which can be lost without a full 5.1-channel speaker system. SRS TruSurround audio processing takes advantage of the psychoacoustics of head-related transfer functions to simulate the effect of surround sound even when you're only using the television's built-in stereo speakers. The latest TruSurround XT technology adds three advancements. Dialog Clarity enhances speech in surround sound programs. TruBass extends the perceived bass response beyond the physical limits of the television's speakers. Finally, WOW widens the perceived stereo soundstage.
Product Features
Product Description
From the Manufacturer
From the Manufacturer How do you make superb picture quality even better? Add the Live Color Creation backlight system to this 40-inch BRAVIA™ XBR® LCD Flat Panel HDTV. For superior sound, tune into the TruSurround XT™ audio technology, along with digital audio enhancement and amplification. Whether you’re watching sports, movies, TV or even a presentation direct from your PC, make it more dynamic and vibrant with the KDL-40XBR2.
Explore Sony's full BRAVIA and HD selection. 
Learn more with the Sony Showcase.
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| Sony's 1920 x 1080 display is naturally able to resolve finer details than the typical TV. (Simulated Picture for Illustration.) |
BRAVIA XBR television was designed from the ground up to deliver the best of High Definition. For the larger screen sizes, this means not only HDMI™ inputs with 1080p signal capability but also a full HD panel resolution of 1920 pixels horizontal x 1080 pixels vertical.
This amounts to over 2 million pixels—resolution that plasma panels are hardpressed to match, especially in 40 and 46-inch diagonal screen sizes. Sony's 2 million pixels are more than twice as many as 720p plasma HDTVs and more than five times that of plasma EDTVs. The difference is profound. For example, in order to show 1080i or 1080P High Definition signals, a 720P television must first downconvert the signal, losing more than 55% of the pixels in the process! BRAVIA XBR television's Full HD 1080 design delivers every pixel of performance from HD sources.
What is Picture Quality?
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| QUESTION: Which is responsible for picture quality? ANSWER: All of them. (Simulated Picture for Illustration.) |
Where Does Picture Quality Come From?
Thanks to Sony's unsurpassed television expertise, we understand that almost every part of an LCD television can enhance—or deteriorate—the final picture. For Sony, having a superlative LCD panel is only a starting point. Sony XBR televisions also boast the right inputs, advanced signal processing, an innovative backlight, enhanced color filters and a low-glare screen. We will look at each of these picture quality components in turn.
HDMI™ 1080p inputs
While signal inputs may not make your heart beat faster, they have a profound effect on picture quality. Over the last 20 years, each new generation of video connections has enabled a marked improvement in home video picture quality. That's why the larger screen sizes of BRAVIA™ XBR® television include three High Definition Multimedia Interface™ (HDMI) digital audio/video inputs, each with up to 1080p capability.
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| A single HDMI connection can carry uncompressed component digital video and uncompressed digital audio. |
BRAVIA Engine™ Pro circuitry
In a modern flat panel television, the video processing circuitry performs vital functions, all of which have an impact on picture quality. To maximize every last bit of picture information, BRAVIA™ XBR televisions incorporate the BRAVIA Engine Pro full digital video processing system. This preserves the signal in the digital domain, avoiding unnecessary video degradation. The system includes four stages.
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To maximize picture quality, the BRAVIA Engine Pro full digital video system conducts four stages of processing in the digital domain. |
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| Sony's CCP-XA circuit (right) enhances conventional, composite video signals. (Simulated Picture for Illustration.) |
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| DRC MF v2.5 (right) elicits higher quality conversion than previous Sony designs. (Simulated Picture for Illustration.) |
Unfortunately, upconversions are notoriously difficult, as they attempt to turn a lower-resolution input into a higher-resolution output. Some televisions merely "connect the dots" with interpolation, ending up with a soft picture of higher resolution. Sony demanded more. Our proprietary Digital Reality Creation (DRC) circuitry analyzes the lower-resolution input signal in real-time, and then determines what that signal would have been, if it had originally been an HD signal. In this way, DRC circuitry can generate resolution that wasn’t present in the original signal. The result is quality that conventional interpolation has a much more difficult time achieving: stunning detail approaching HD quality from SD sources.
There's more. Sony Full HD 1080 televisions with our BRAVIA Engine™ Pro system incorporate the DRC-MF version 2.5 circuit, with increased processing power compared to our previous designs. This extra horsepower means that the advantages of DRC-MF can now be applied not only to 480i (SD) sources, but also to 480p, 720p and 1080i sources. This yields more detail for a wider range of inputs. The circuit also includes an advanced mode, optimized for content that has previously been upconverted from SD to HD. Combining this advanced algorithm with our Interlace-to-Progressive (I/P) conversion, Sony's 1080p Direct Creation achieves a picture of spectacular quality.
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| If a signal doesn't originate as 1080p, DRC™ MF version 2.5 converts it beautifully. (Simulated Picture for Illustration.) |
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| The DRC MF Palette on-screen control enables you to adjust the conversion according to the video source. Once you find the optimum setting, the television remembers your choice for each input. (Simulated Picture for Illustration.) |
The most advanced video processing block in the history of Sony television, BRAVIA Engine Pro circuitry lays the groundwork for all the picture enhancements that follow. It's only available in BRAVIA XBR television.
Live Color Creation System
By itself, an LCD panel cannot generate color. It can only pass or block light. The total available color depends on the backlight behind the LCD panel, while the final color is determined by a series of color filters in front of the LCD panel. Sony takes these elements a generation further with our Live Color Creation System, which delivers dramatically saturated, lifelike color. The system includes three distinct elements:
Advanced Contrast Enhancer (ACE)
The CCFL backlight is remarkable for one other reason: the ability to vary the backlight, enhancing the perceived contrast. Contrast is the ratio between the brightest possible white and darkest possible black that a television can reproduce. Contrast is an essential tool of cinematographers and videographers, who use it to endow their source material with breathtaking impact.
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| "Static" or "on-screen" contrast ratio measures the maximum contrast that can be on the screen at a given instant. Simulated Picture for Illustration.) |
"Dynamic" contrast ratio measures the luminosity of the brightest white and the darkest black the television can produce at two different instants in time. Sony's Advanced Contrast Enhancer (ACE) automatically senses the average picture level of the video signal and adjusts the intensity of the backlight accordingly. This increases the "dynamic" contrast ratio to 7000:1. You'll see better picture in night and day scenes, automatically. You can switch ACE on or off, according to your preference.
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| "Dynamic" contrast ratio measures the maximum contrast that the television can generate over time. (Simulated Picture for Illustration.) |
Unfortunately, contrast specifications can be misleading. It is not always obvious whether a spec refers "static" or "dynamic" contrast. One manufacturer's measurements may not be directly comparable to another's. Your best guide is overall picture quality, as seen on a well-adjusted television, with a good signal source and appropriate room lighting.
7th Generation Sony LCD panel
A crucial component of any television is the part that makes the picture—what engineers call the "display device." In the case of BRAVIA™ XBR® televisions, that device is a remarkable 7th Generation Sony LCD panel. LCD "generations" reflect the size of the mother glass from which each panel is cut. 7th Generation mother glass is substantially larger than previous generations. This enables Sony to deliver state-of-the-art picture quality at extremely attractive prices.
Reduced-reflection screen
Even a high-contrast television picture can be undone by something as simple as room lights or natural light coming through a window. In particular, these light sources can reflect off the television screen shining unwanted ambient light onto the screen. Plasma TVs are particularly susceptible to this glare effect. But Sony BRAVIA XBR televisions incorporate a screen that reduces reflection, preserving the quality of the picture.
Total picture quality
Sony's thorough approach to BRAVIA™ XBR® television goes far beyond any single feature or individual specification. Sony's total system method results in simultaneous improvements across the board, with 1920 x 1080 resolution, highimpact contrast, gorgeous color, seemingly effortless clarity and lifelike gradations of the most challenging subjects, such as skin tones. The result is a picture less like television, and more like a window on the world.
Other video features
Audio
While many owners will choose to connect their BRAVIA™ XBR® televisions to an external audio system, Sony builds in complete facilities for on-board sound reproduction.
Custom Design
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| Complement or accent your decor with five designer colors, offered as extra-cost options for the bezel and pedestal stand of the larger XBR2 models: Scarlet Red, Sienna Brown, Pacific Blue, Velvet Black and Arctic White. |
From the very first model, Sony XBR televisions have always broken fresh ground in design. BRAVIA XBR televisions carry that tradition forward with a striking enhancement in the "floating" glass panel design we first introduced in our XBR900 series televisions. The XBR2 models offer a silver bezel and matching pedestal stand, with five designer colors available as options. The choice of colors enables a large HDTV screen to integrate gracefully into your personal decor.
As you would expect, the BRAVIA™ XBR® televisions offer space-saving mounting options, including the supplied pedestal stand and hang-on-the-wall flexibility with an optional mounting bracket that is compatible with the standard spacing of VESA-mount screws.
A final word
While technical papers and mastery of specifications have their place, they're not required to appreciate the BRAVIA XBR televisions. All you need is a good High Definition source, a comfortable chair and some time to sit back and watch. When you do, Sony's BRAVIA XBR technology will speak for itself.
What's In the Box: KDL-40XBR2 40-inch LCd flat-panel HDTV, remote control (RM-YD010), 2 AA Batteries, HD-15 to HD15 Cable, Operating Instructions, Quick Setup Guide.
Customer Reviews
See all 92 customer reviews
This television replaced a Sony KDL-40S2000 I had purchased. During my 30-day return policy I realized if I were to invest (ha!) in a LCD television I should get one with a full 1080 resolution. I returned the KDL-40S2000 and got this model.Out of the box the television is gorgeous, however, a bit wider and thicker than my previous Bravia. Not a problem for me, but check the measurements before you buy.Picture quality is phenomenal; previous to this set I've always been a tube/CRT guy due to their better picture quality when compared to plasmas and LCDs. I think the technology has finally caught up with CRT quality with this TV. Great (but not perfect) black levels and more detail than you really need in a 40" television. I will say there is a difference between a 720p panel and 1080p panel in my tests. Motion on high definition sources is also very good. The picture quality on standard definition sources could be better, but I am watching less and less standard definition every day.I was surprised by the amount of tweaks and features present on this television. A few notable features include: A full pixel mode which takes your high definition source and displays it pixel for pixel on your set, something I've never seen on a HDTV before. This feature does wonders for sources outputting a 1080 signal, including my modded Xbox which outputs the interface and DVD signals in 1080i. You can literally walk up to the TV and see the pixels 1:1 just like a computer monitor. This full pixel mode does have a caveat, some HD broadcasts have some extra pixels on the side or top of the frame that appear in this mode, but it's a fine trade off for the 1:1 resolution. The extra pixels are the result of the broadcaster and not the TV.The other valuable feature is the ability to adjust the wide viewing mode when viewing any sort of signal including high definition. My previous HDTV was locked into "Wide/Full" mode when watching 1080i content. The KDL-40XBR2 lets you choose which viewing mode when watching high-definition content. I use this feature when I watch inside the NFL on HBO-HD. They broadcast the program using a 1080i signal, but the show is actually standard definition displayed in a 4:3 frame (when is HBO gonna start shooting this show in HD?). The zoom mode allows me to zoom the picture and watch the program using the whole screen. I wouldn't have had this option with my previous HD sets.Because I don't like artificial sharpness or edge creation I always turn the sharpness down very low or off on my televisions. Most TVs look ideal when the sharpness is set low so no artificial edges are created. Don't do this on the KDL-40XBR2 because Sony has added some additional control with the sharpness adjustment. When I set the sharpness very low (Min - 10) I noticed the picture became very blurry, especially with text. At first I thought I had gotten a lemon, but later realized this is a feature. When the sharpness is low the TV seems to reverse the sharpness effect causing the picture to soften. Once I bumped the sharpness up to 35 the picture looked amazing with no artificial edges or blurriness. This functionality is different than most sets, but a perfect example of the level of adjustment the KDL-40XBR2 offers.Great looks, picture quality and enough tweaks to occupy hours fine-tuning the picture. This isn't a great set for someone who wants to take it out of the box and expect a great picture, but instead someone who is used to tweaking their A/V equipment to their preferences. Highly recommended if you've got the cash.
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