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Product Details
Product Dimensions:
25.5 x 38.9 x 4.4 inches ; 45 pounds
- Shipping Weight: 58 pounds
- Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
- Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
- Product Code: B0017Q8B66
- Item model number: KDL-40W4100
- Average Customer Review:4.7 out of 5 stars style="margin-left:-3px">See all reviews (78 customer reviews)
- 16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel
- Motionflow™ 120Hz - clear, smooth motion for DVDs, TV
- DMex ™ compatible; allows seamless feature upgrades
- Enhanced XMB™ with 3D graphics incl. TV Guide
- HDMI™ x4, HD Component x2, PC Input
- New:TV Guide IPG (Learn more)
- New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more)
- 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
- BRAVIA Engine fully digital video processor (Learn more)
- Advanced Contrast Enhancer circuit (ACE) (Learn more)
- 24p True Cinema capable (Learn more)
- DMeX capable (Learn more)
- BRAVIA Sync capable (Learn more)
- S-Force Front Surround Voice Zoom (Learn more)
- Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
- Piano Gloss Black color
- Remote: RM-YD023
- Motionflow 120Hz technology
- Voice Zoom
- Comparison chart of features for all Sony Bravia HDTV Series
- What size TV should I get?
- Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
- Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
- Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.
- 4 HDMI — High Definition Multimedia
- 2 component video inputs
- PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions.
- Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
- TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
- The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.
- Minimum size= Viewing distance/3
- Maximum size=Viewing distance/1.5
Product Features
Product Description
Manufacturer's Description
Manufacturer's Description The BRAVIA W-Series is Sony's entry-point line of 120Hz HDTVs. Fastmoving sports and action scenes beg for smooth motion virtually free of visual artifacts and that’s just what BRAVIA W-Series HDTVs deliver with Sony’s exclusive Motionflow 120Hz technology. The W-Series doesn't have the 10-bit processor, x.v Color, or DLNA compliance of the Z- and XBR-Series HDTVs or the iconic "floating-glass" design of the XBRs, beneath their sleek, piano gloss black exterior lies a host of Sony video enhancement functions delivering world-famous Sony picture quality to go along with excellent motion enhancement.
BRAVIA Engine works with Sony’s Advanced Contrast Enhancer circuit to dynamically deliver deep black levels that have the detail and highlights some other dynamic backlight systems mask. 24p True Cinema provides a direct connection to 24p video sources avoiding conversions while providing 24p cinematic picture quality. Sound enhancements such as Sony’s S-Force Front Surround technology paint the viewing area with sound and Voice Zoom lets you determine how much voice you want to hear versus the crowd noise. A generous set of inputs allows connection to a variety of video sources. And a well laid-out backlit remote control is included.
Key Features
Learn More
Full HD 1080p
 Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content. (Found in S, V, W, Z, and XBR Series HDTVs) Go back to list of all features. |
Digital Media Extender (DMex)
 Sony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.Go back to list of all features. |
BRAVIA Engine Technology
 The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.Go back to list of all features. |
Advanced Contrast Enhancer (ACE)
 Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.Go back to list of all features. |
Motionflow™ 120Hz Technology
 No Motion Flow |  With Motion Flow |  Motionflow 120Hz technology doubles the number of existing frames by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’smore to the story. Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology. Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning. There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film. Go back to list of all features. |
24p True Cinema
 Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice for example, especially with scenes that pan. 120, on the other hand, is an even multiple of 24. Ttelevisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle. The benefit— You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it. (Found in S, V, W, Z, and XBR Series HDTVs). Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability. Go back to list of all features. |
Rich Graphic On-Screen Control Interface
 Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed.Go back to list of all features. |
TV Guide On-Screen Interactive Program Guide
 The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface. (Found in all V, W, Z, and XBR Series HDTVs) Go back to list of all features. |
Connectivity
 In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions. (Found in all V, W, Z, and XBR Series HDTVs) All Connections |
Optimized Theater Mode
| Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema experience that you go to the theater to see, right in the comfort of your home. Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to recreate it as only Sony can. (Found on most Sony BRAVIA LCD HDTVs.) Note: Optimized "Theater Mode" was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company. Go back to list of all features. |
Audio Features
S-Force Front SurroundBuilt around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.
SRS TruSurround XTTruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.
SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.
TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.
Go back to list of all features.
Which Size HDTV is Right for My Room?
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. |
Which Sony Bravia Series is Right For You?
| Size Range | Resolution | Bravia Engine | ACE | True 24p | DMex | TV Guide IPG | 3D Graphic Onscreen Controls | 120 Hz | 10-Bit | Deep Color | x.v. Color | DLNA | Backlight | Dynamic Contrast | Multi Device Control | Inputs | Speakers | Standard Features | |
| L-Series | 32",37" | 720p (1366x768) | 8,000:1 | 1 Comp, 2 HDMI | 2 x 10W | 1 PC Input 178 degree viewing angle VESA mounting compatible 8 ms panel response ATSC/NTSC tuner with QAM | |||||||||||||
| M-Series (19-inch) | 19" | 720p (1440x900) | 9,000:1 | 1 Comp, 1 HDMI | 2 x 5W | ||||||||||||||
| M-Series | 26",32", 37" | 720p (1366x768) | BE2 | ACE | 9,000:1 | Bravia Theatre Sync | 2 Comp, 2 HDMI | 2 x 10W | |||||||||||
| N-Series | 26",32", 37" | 720p (1366x768) | BE2 | ACE | 9,000:1 | Bravia Theatre Sync | 2 Comp, 2 HDMI | 6 (2x7W + 20W internal subwoofer + 2x7W external) | |||||||||||
| S-Series | 40",46" | 1080p (1920x1080) | ACE |  | 25,000:1 | 2 Comp, 3 HDMI | 2 x 10W | ||||||||||||
| V-Series | 40",42", 46",52" | 1080p (1920x1080) | BE2 | ACE | | | | | 25,000:1 | Bravia Sync | 2 Comp, 4 HDMI | 2 x 10W | |||||||
| W-Series | 40",46", 52" | 1080p (1920x1080 | BE2 | ACE | | | | | | 30,000:1 | Bravia Sync | 2 Comp, 4 HDMI | 2 x 10W | ||||||
| Z-Series | 40",46" | 1080p (1920x1080 | BE2 | ACE | | | | | | | | | 30,000:1 | Bravia Sync | 2 Comp, 4 HDMI | 2 x 10W | |||
| XBR6-Series (37-inch or smaller) | 32",37" | 1080p (1920x1080) | BE2 | ACE | | | 25,000:1 | Bravia Sync | 2 Comp, 4 HDMI | 2 x 10W | |||||||||
| XBR6-Series (40-inch or larger) | 40",46", 52" | 1080p (1920x1080 | BE2 | ACE | | | | | | | | | | WCG-CCFL | TBD | Bravia Sync | 2 Comp, 4 HDMI | 2 x 10W | |
| XBR7-Series | 40",70" | 1080p (1920x1080 | BE2 | ACE | | | | | | | | | | WCG-CCFL | TBD | Bravia Sync | 2 Comp, 4 HDMI | TBD | |
| XBR8-Series | 46",55" | 1080p (1920x1080 | BE2 Pro | ACE Pro | | | | | | | | | | TRILUMINOS RGB LED | TBD | Bravia Sync | 2 Comp, 4 HDMI | TBD |
Customer Reviews
4.7 out of 5 stars
(78)
4.7 out of 5 stars
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“The picture and sound quality is great. ”
“Plus the driver helped me carry the TV into the house and offered to help me unpack the unit to ensure there was no damage to the TV. ”
“Thanks Warehouse Deals for the awesome service. ”
Most Helpful Customer Reviews
79 of 79 people found the following review helpful
5.0 out of 5 starsJust PerfectJune 30, 2008
By S. Caldwell
Amazon Verified Purchase
After doing the research, we decided on this tv because it fit the bill with the 120 refresh rate, the latest technology with 1080p, etc. It arrived this morning and after maybe 10 minutes of careful unpacking and attaching the pedestal to the screen it was up and running.Our jaws were on the floor at how amazingly beautiful it is. The clarity is stunning and 40 inches turned out to be a good size. Its big enough to appreciate the big game or a blu-ray movie, but not so ostentatious that you can't use it everday for the news and regular programming.We did some shopping around first and Best Buy as of 6/30/08 wanted $1899 for this tv, oh and don't forget to add tax which is 9% here. All said and done we saved close to $400 by purchasing it on Amazon which makes it seem like we got the Playstation 3 that we also ordered for free.All said and done, it is showstopping even when it isn't on. The EnergyStar endorsement is a bonus also considering that larger tvs are notorious energy consumers.About The Seller: OneCallWith a large purchase such as this, I was a little reluctant to buy a tv over the internet. The price couldn't be beat though.Within 12 hours I had an email from their company notifying me of their shipping policies and within 24 hours another email with detailed tracking information. All of this was also followed up by a personal phone call from a company representative that kept me in the loop. My tv was shipped by ABF based on a scheduled appointment that was set up ahead of time. OneCall encourages you to call your motor freight company that they assign if they don't call you first.Ok, key things to know about my shipping experience with this tv-- Again, tv was shipped by motor freight for CURBSIDE delivery. Meaning that he lowered it to the curb and my husband and I carried it into the house. It wasn't heavy at all, but needed two people because of the size of the box.- Company would only accept return of the tv in the event that it was damaged during shipping. When you sign off on the bill of lading, you are instructed beforehand in the emails to note any scuffs, dents or otheriwse damage to the original packing. There was nothing wrong with my television even though there were a few small scuffs on the box and they were noted.- The tv box came equipped with ShockWatch stickers that were to turn red if the box had been impacted or was mishandled, dropped etc. The stickers were clear on my box, so they took good care of it from the time of shipping to arrival at my curb.All in all the service was great, the tv works and looks fantastic and I highly reccomend both.____________UPDATE__8/28/10______________________________________________________________2 years and one new house later, this tv is still amazingly beautiful and I'm highly considering buying another one for the guest room upstairs.
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